The winning formula for a popular hotel brand’s Instagram community building
See how SoHo created a winning Instagram community building strategy for a leading hotel brand by converting casual likes into meaningful follows through targeted placements, engaging video content, and interest driven campaigns that delivered sustained engagement and stronger brand loyalty.

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SoHo is a RateGain entity. The information shared may be used by RateGain and its subsidiaries for communication purposes.

  • Platform

      Publishing

      Plan, create, and publish high-performing social content—faster and smarter.

      Coming Soon

      SoHo Spark

      Turn data into decisions with AI that creates, optimizes, and predicts what works.

      Coming Soon

      Reporting & Analytics

      Measure performance, prove ROI, and uncover insights that drive revenue.

      DAM

      Digital Asset Management with AI-powered precision.

      Coming Soon

      UGC Curator

      Discover, rights-manage, and showcase authentic guest content that drives bookings.

      Coming Soon

      Influencer Marketing

      Launch data-driven creator campaigns that align with demand and maximize revenue.

      Community Inbox

      Manage every guest interaction in one place with AI.

      Coming Soon

      Social Listening

      Track conversations, trends, and sentiment to stay ahead of your market.

      RESOURCES

      How Hyatt Downtown Nashville Delivered 3.6x Return on Ad Spends

      How JW Marriott Tucson Added 1,300+ New Followers

      Publishing

      Plan, create, and publish high-performing social content—faster and smarter.

      DAM

      Digital Asset Management with AI-powered precision.

      Community Inbox

      Manage every guest interaction in one place with AI.

      Coming Soon

      SoHo Spark

      Turn data into decisions with AI that creates, optimizes, and predicts what works.

      Coming Soon

      UGC Curator

      Discover, rights-manage, and showcase authentic guest content that drives bookings.

      Coming Soon

      Social Listening

      Track conversations, trends, and sentiment to stay ahead of your market.

      Coming Soon

      Reporting & Analytics

      Measure performance, prove ROI, and uncover insights that drive revenue.

      Coming Soon

      Influencer Marketing

      Launch data-driven creator campaigns that align with demand and maximize revenue.

      RESOURCES

      How Hyatt Downtown Nashville Delivered 3.6x Return on Ad Spends

      How JW Marriott Tucson Added 1,300+ New Followers

  • Services
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      EXPLORE SOHO

      LEADERSHIP PERSPECTIVES

      The Hotelier’s Guide to Not Getting Cancelled Online

      How Booking Patterns Are Hiding In Your Guest Reviews

      IN THE NEWS
      RateGain Launches SoHo: Social for Hospitality
      RateGain Launches SoHo: AI-Powered Social Solution for Hospitality
      RateGain appoints Carla Shaw as SVP & GM for RateGain SoHo
      RateGain Appoints Carla Shaw as SVP & GM – Business Growth & Strategy – for SoHo

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      WHAT WE OFFER

      Publish

      Plan, schedule, and post on social with precision.

      Influencer

      Partner with creators who inspire bookings.
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      Reputation

      Respond in real time. Protect your brand reputation.

      AI Insights

      Track your campaign ROI with AI & live dashboards.

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