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Case Studies

How AI Action Figures Brought Royal Sonesta’s Brand to Life (and into Feeds)
Royal Sonesta didn’t chase the AI action figure trend for novelty, it curated it. As AI-generated collectibles flooded Instagram, tapping into a shared obsession with nostalgia, customization, and visual delight, SoHo saw an opportunity to translate brand into culture. Enter Royal Sonesta’s mascots, reimagined as chic, city-specific action figures, styled like limited-edition collectibles you’d absolutely stop scrolling for.

1,300

Views on Organic Instagram Reel

63%

Of Views came from Non-followers

78

Total Engagements

1,300
Views on Organic Instagram Reel
63%
Of Views came from Non-followers
78
Total Engagements
How SoHo Launched a High-Impact Social Strategy in Denver
See how SoHo launched a tailored social media strategy for The Ritz Carlton Denver that strengthened brand presence, elevated visual storytelling, and drove meaningful engagement across platforms.

2x

More Facebook Engagement

232%

Increase in Instagram Engagement

20%

Surge in instagram followers

2x
More Facebook engagement
232%
Increase in instagram engagement
20%
Surge in instagram followers
How Instagram Reels Drove Engagement for Four Seasons DC
See how SoHo used Instagram Reels to bring Four Seasons Washington DC’s brand story to life, showcasing authentic craftsmanship and local character to create the hotel’s most engaging social content of the year.

28K

Video Shows

521%

Engagement Lift

41K

Social Users Reached

28K
Video Shows
521%
Engagement Lift
41K
Social Users Reached
How a Luxury Lake Resort Stole the Summer Spotlight
See how SoHo helped a luxury lakeside resort steal the summer spotlight by using video led social storytelling to elevate awareness, drive engagement, and inspire interest in its exclusive Lake Club experience.

50%

More follower growth than average

120K

Users reached

$1.67

CPM - Nearly $ 1 Less than industry average

50%
More follower growth than average
120K
Users
reached
$1.67
CPM - Nearly $ 1 Less than industry average
How Wailea Beach Resort Reopened Stronger with SoHo
See how SoHo successfully relaunched Wailea Beach Resort Marriott on social media by building anticipation for reopening through playful storytelling, audience engagement, and community growth.

20K+

Social Media Engagements

13.2K

Giveaway Entries

76.2K

Users Reached

20K+
Social Media Engagements
13.2K
Giveaway
Entries
76.2K
Users Reached
How a Toronto Hotel Drove Family Travel Demand with SoHo
See how SoHo executed a family centric social media takeover for Toronto tourism by using targeted storytelling and dynamic ad formats to boost visibility, engagement, and consideration among traveling families.

79K

Website Clicks

17%

Click Through Rate

26%

Engagement Increase

79K
Website Clicks
17%
Click Through Rate
26%
Engagement Increase
How Paid Social Drove Ramadan Dining Reservations
See how SoHo drove Ramadan dinner reservations by activating a multi platform paid social campaign that used video led storytelling and precise local targeting to fill the hotel restaurant during the festive period.

7.4K

New Followers

$0.26

Cost per-click

7.4K
Cicks to opentable
$0.26
Cost per-click
How The Ritz-Carlton Dove Mountain Grew Its Community
See how SoHo helped The Ritz Carlton Dove Mountain grow an engaged social community by using emotionally driven video ads and precise audience targeting to build consideration and brand presence.

1,061

New Followers

$0.15

Cost-Per-Click

124K

Users reached

1,061
New Followers
$0.15
Cost-Per-Click
124K
Users reached
How Hyatt Regency Westlake Achieved 66:1 ROAS
See how SoHo helped Hyatt Regency Westlake pivot to a reach-based strategy, driving $30K in revenue and strong mid-week booking performance.

$30K

Room Revenue

63

Website purchases

168

Website Clicks

$30K
Room Revenue
63
Website purchases
168
Website Clicks
How The Langley Grew Social Engagement with SoHo
See how SoHo helped The Langley rebuild awareness and grow social engagement by using storytelling led content and a mix of organic and paid strategies to reach luxury, local, and event focused audiences.

#1

Comp Set for Facebook Page Engagement

25%

Engagement Rate
on Facebook

101%

Increase in Follower
Growth on Instagram

#1
Comp Set for Facebook Page Engagement
25%
Engagement Rate on Facebook
101%
Increase in Follower Growth on Instagram
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