The Peninsula Beverly Hills is synonymous with elegance. But with limited motion content in its creative library, the brand faced a challenge: how to meet social’s demand for video—without sacrificing aesthetic or authenticity.

SoHo’s answer? Use AI-powered cinemagraphs to breathe life into still photos and reimagine everyday moments as luxurious experiences. The result: #PenMoments, a monthly series of Reels that used subtle motion and a strong point of view to invite guests into the Peninsula experience.