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Case Studies

How using 1st party data drove $155K in Room Revenue
See how SoHo drove $155K in room revenue by leveraging first party data using hyper targeted social advertising and audience insights to reverse declining conversions and deliver a 145:1 return on ad spend.

145:1

Return on
AD Spend

42K

Users Reached

$155K

In Room
Revenue

145:1
Return on
AD Spend
42K
Users Reached
$155K
In Room Revenue
Elevating Hospitality Excellence: How SoHo Outerperformed
See how a luxury Beverly Hills hotel boosted engagement and revenue by transforming its social media strategy with SoHo’s hospitality expertise.

3x

More Social Media Engagement

$103K

Hotel Revenue

7.8K

Messages
Responded

3x
More Social Media Engagement
$103K
Hotel Revenue
7.8K
Messages Responded
How Oberoi Hotels & Resorts Delivered 28x Return on Ad Spends
See how thoughtful storytelling, crafted through the lens of visual calm and exclusive experiences, helped Oberoi Hotels & Resorts achieve 28x ROAS.

28x

Return on
Ad Spends

2.1 Mn

Total
Reach

245K

Total
Interactions

28x
Return on
Ad Spends
2.1 Mn
Total
Reach
245K
Total
Interactions
How Margaritaville South Padre Island Turned B-Roll into Scroll-Stopping Shareables

489K

Total

Views

2.75x

Engagement rate vs. previous benchmarks

$0.02

Cost per
Engagement

488,998
Total
Views
2.75x
Engagement rate vs. previous benchmarks
$0.02
Cost per
Engagement
How JW Marriott Tucson Added 1,300+ New Followers
See how JW Marriott Tucson promoted its “Trails & Tranquility” package, grew its Instagram followers, and reached a new local audience through its partnership with Visit Tucson CVB.

26K

New Accounts
Reached

12K

Total
Interactions

1,300+

New
Followers

45K

Video
Plays

26K
New Accounts
Reached
12K
Total
Interactions
1,300+
New
Followers
45K
Video
Plays
How Hyatt Centric Downtown Nashville Delivered 3.6x ROAS
See how following the successful launch of a new Hyatt hotel in Nashville, the hotel’s social media objectives evolved from generating awareness to driving conversions.

360%

Return on
Ad Spends

$1,600+

Room
Revenue

6,200+

Unique Audience
Reach

360%
Return on
Ad Spends
$1,600+
Room
Revenue
6,200+
Unique Audience
Reach

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SoHo is a RateGain entity. The information shared may be used by RateGain and its subsidiaries for communication purposes.

  • Platform

      Publishing

      Plan, create, and publish high-performing social content—faster and smarter.

      Coming Soon

      SoHo Spark

      Turn data into decisions with AI that creates, optimizes, and predicts what works.

      Coming Soon

      Reporting & Analytics

      Measure performance, prove ROI, and uncover insights that drive revenue.

      DAM

      Digital Asset Management with AI-powered precision.

      Coming Soon

      UGC Curator

      Discover, rights-manage, and showcase authentic guest content that drives bookings.

      Coming Soon

      Influencer Marketing

      Launch data-driven creator campaigns that align with demand and maximize revenue.

      Community Inbox

      Manage every guest interaction in one place with AI.

      Coming Soon

      Social Listening

      Track conversations, trends, and sentiment to stay ahead of your market.

      RESOURCES

      How Hyatt Downtown Nashville Delivered 3.6x Return on Ad Spends

      How JW Marriott Tucson Added 1,300+ New Followers

      Publishing

      Plan, create, and publish high-performing social content—faster and smarter.

      DAM

      Digital Asset Management with AI-powered precision.

      Community Inbox

      Manage every guest interaction in one place with AI.

      Coming Soon

      SoHo Spark

      Turn data into decisions with AI that creates, optimizes, and predicts what works.

      Coming Soon

      UGC Curator

      Discover, rights-manage, and showcase authentic guest content that drives bookings.

      Coming Soon

      Social Listening

      Track conversations, trends, and sentiment to stay ahead of your market.

      Coming Soon

      Reporting & Analytics

      Measure performance, prove ROI, and uncover insights that drive revenue.

      Coming Soon

      Influencer Marketing

      Launch data-driven creator campaigns that align with demand and maximize revenue.

      RESOURCES

      How Hyatt Downtown Nashville Delivered 3.6x Return on Ad Spends

      How JW Marriott Tucson Added 1,300+ New Followers

  • Services
  • Portfolio
  • Resources
  • Company

      EXPLORE SOHO

      LEADERSHIP PERSPECTIVES

      The Hotelier’s Guide to Not Getting Cancelled Online

      How Booking Patterns Are Hiding In Your Guest Reviews

      IN THE NEWS
      RateGain Launches SoHo: Social for Hospitality
      RateGain Launches SoHo: AI-Powered Social Solution for Hospitality
      RateGain appoints Carla Shaw as SVP & GM for RateGain SoHo
      RateGain Appoints Carla Shaw as SVP & GM – Business Growth & Strategy – for SoHo

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