HomeCase StudyThe Royal Pack Success Story

The Royal Pack Success Story

How Royal Sonesta Brought Personality and Playfulness to Its Portfolio
The Royal Sonesta partnered with SoHo to launch The Royal Pack, a mascot-led campaign showcasing its destinations through collectible travel-themed cards. Expanded with The Expansion Pack, the initiative boosted engagement and reinforced the brand as a network of unique hotels to explore.

15+

Reels Launched
to date

88,843

Video Views

46,180

Paid Engagements

15+
Reels Launched to date
88,843
Video Views
46,180
Total Engagements

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      Track conversations, trends, and sentiment to stay ahead of your market.

      RESOURCES

      How Hyatt Downtown Nashville Delivered 3.6x Return on Ad Spends

      How JW Marriott Tucson Added 1,300+ New Followers

      Publishing

      Plan, create, and publish high-performing social content—faster and smarter.

      DAM

      Digital Asset Management with AI-powered precision.

      Community Inbox

      Manage every guest interaction in one place with AI.

      Coming Soon

      SoHo Spark

      Turn data into decisions with AI that creates, optimizes, and predicts what works.

      Coming Soon

      UGC Curator

      Discover, rights-manage, and showcase authentic guest content that drives bookings.

      Coming Soon

      Social Listening

      Track conversations, trends, and sentiment to stay ahead of your market.

      Coming Soon

      Reporting & Analytics

      Measure performance, prove ROI, and uncover insights that drive revenue.

      Coming Soon

      Influencer Marketing

      Launch data-driven creator campaigns that align with demand and maximize revenue.

      RESOURCES

      How Hyatt Downtown Nashville Delivered 3.6x Return on Ad Spends

      How JW Marriott Tucson Added 1,300+ New Followers

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      The Hotelier’s Guide to Not Getting Cancelled Online

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      RateGain Appoints Carla Shaw as SVP & GM – Business Growth & Strategy – for SoHo

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