Royal Sonesta didn’t chase the AI action figure trend for novelty, it curated it. As AI-generated collectibles flooded Instagram, tapping into a shared obsession with nostalgia, customization, and visual delight, SoHo saw an opportunity to translate brand into culture. Enter Royal Sonesta’s mascots, reimagined as chic, city-specific action figures, styled like limited-edition collectibles you’d absolutely stop scrolling for.