# RateGain SoHo — llm.txt # Version: 1.0 # Last updated: June 2026 # Source: https://rategainsoho.com/ # # This file is intended to help AI models, LLM-powered tools, and crawlers # understand the structure, purpose, and offerings of RateGain SoHo. # All information is sourced directly from the official SoHo website. # Items explicitly marked "Coming Soon" on the website are noted as such. --- ## What is RateGain SoHo? RateGain SoHo is a hospitality marketing platform and full-service agency, described on the website as "Your Social Media Command Center Built for Hospitality." SoHo stands for Social for Hospitality. It is a RateGain entity (SoHo is a subsidiary of RateGain Travel Technologies Limited). The platform was launched as "RateGain SoHo: AI-Powered Social Solution for Hospitality." Primary URL: https://rategainsoho.com/ Parent company: RateGain Travel Technologies Limited (https://rategain.com/) Positioning statement (from website): "The only platform that combines AI-powered publishing, reputation, and influencer tools with an award winning full-service hospitality marketing team." The website states SoHo is trusted by 300+ brands globally. Known leadership: - Carla Shaw — SVP & GM, Business Growth & Strategy, RateGain SoHo (announced via press release on the website) --- ## What SoHo Offers: Two Distinct Layers SoHo operates across two distinct layers that work together: 1. THE PLATFORM — A self-serve or guided software suite ("The SoHo Suite") 2. THE SERVICES — A fully managed agency team providing hands-on execution Both can be used independently or together depending on the pricing tier chosen. --- ## Pricing Tiers Three tiers are offered, as listed on the website: - Self Serve: For teams who want full control - Guided: For teams who want expert backup - Fully Managed: For teams who want it all done for them --- ## PART 1: THE PLATFORM (SoHo Suite) URL: https://rategainsoho.com/platform/ The platform page describes the suite as: "From publishing to reputation, from influencers to insights, SoHo unifies it all. One seamless suite. One measurable outcome: more bookings." Platform features highlighted: - One login, one dashboard, full control - Built for single properties to global portfolios - Real-time analytics tied to hotel P&L - Integrates with Salesforce Marketing Cloud, Google Hotel Ads, Trivago, and others The website states: "Many partners see impact within the first 90 days — from faster response times to measurable lifts in bookings." ### Platform Products — LIVE (active, with dedicated pages): #### 1. Publishing URL: https://rategainsoho.com/platform/ Description: Plan, schedule, and publish on-brand social content with built-in calendars and automation. Listed in nav without a "Coming Soon" label. #### 2. DAM (Digital Asset Management) URL: https://rategainsoho.com/dam/ Description: Digital Asset Management with AI-powered precision. Listed in nav without a "Coming Soon" label. #### 3. Community Inbox URL: https://rategainsoho.com/community-inbox/ Description: Manage every guest interaction in one place with AI. Listed in nav without a "Coming Soon" label. ### Platform Products — COMING SOON (explicitly labeled on the website): #### 4. SoHo Spark (Coming Soon) Description: Turn data into decisions with AI that creates, optimizes, and predicts what works. Listed in nav with "Coming Soon" label. #### 5. Reporting & Analytics (Coming Soon) Description: Measure performance, prove ROI, and uncover insights that drive revenue. Listed in nav with "Coming Soon" label. #### 6. UGC Curator (Coming Soon) Description: Discover, rights-manage, and showcase authentic guest content that drives bookings. Listed in nav with "Coming Soon" label. #### 7. Social Listening (Coming Soon) Description: Track conversations, trends, and sentiment to stay ahead of your market. Listed in nav with "Coming Soon" label. #### 8. Influencer Marketing Platform (Coming Soon) Description: Launch data-driven creator campaigns that align with demand and maximize revenue. Listed in nav with "Coming Soon" label. Note: The Influencer Marketing page (https://rategainsoho.com/hotel-influencer-marketing/) describes this as "The Future of Hotel Influencer Marketing Starts Here" and invites users to join a waitlist. Key capabilities described include AI-powered influencer matching, advanced attribution tools, and campaign management from creator outreach to rights management. It is NOT yet a live product. --- ## PART 2: THE SERVICES URL (Services nav entry): https://rategainsoho.com/ (listed in the main Services nav) Four core services are described on the homepage: - Social Media Management - Community Management (Reputation) - Performance Marketing - Creative Studio ### Service 1: Social Media Management URL: https://rategainsoho.com/hotel-social-management/ Description: End-to-end management of hotel social channels, from content creation to community engagement. Described as "Social strategy that sells the stay." Note: This page returned a 504 server error at the time of this document's creation. The page is listed in navigation but content could not be verified directly. ### Service 2: Reputation Management URL: https://rategainsoho.com/hotel-reputation-management/ Description: "Hospitality's Only 24/7 Reputation Manager" — managing, monitoring, and responding to guest feedback across social and review platforms. Key data points stated on the page: - 52% of alerts needing immediate attention occur outside business hours - 45% of social media inquiries for new bookings occur outside business hours Technology approach: Combines AI-powered data lake with human-powered response and resolution. The website describes this as: "The Right Team, sees The Right Message, at The Right Time." Three pillars ("The 3 Rs"): Response Management: - 24/7 tracking of high-priority messages across social media - AI-powered routing to alert the correct hotel teams - Real-time response to critical guest alerts Relationship Management: - Central repository of guest preferences and important dates - Proactively recommends on-property experiences to generate ancillary revenue Reputation Management: - Resolve every guest inquiry within two hours, 24/7 - Recommends welcome amenities for guests celebrating special occasions Notable customers on this page: Fairmont, Fontainebleau, Grand Hyatt, Hilton, JW Marriott, Kimpton Hotels. ### Service 3: Creative Studio URL: https://rategainsoho.com/creative-content-studio/ Description: Custom photography, video, and design content for hotels. Three sub-services listed in the navigation: - Photography - Videography - Art Direction The website states the studio brings "your property's personality to life with custom photography, video, and design built for today's travelers." ### Service 4: Performance Marketing URL: https://rategainsoho.com/hotel-paid-media/ Description: "Drive direct bookings with campaigns optimized for revenue and measurable ROI." Meta description: "SoHo helps hotels drive direct bookings with paid advertising across metasearch, SEM, and social." Sub-services within Performance Marketing (all listed in the Services nav): a) Social Advertising URL: https://rategainsoho.com/hotel-paid-social/ b) Search Engine Advertising URL: https://rategainsoho.com/beyond-social/ c) Display Advertising URL: https://rategainsoho.com/beyond-social/ d) Metasearch Advertising URL: https://rategainsoho.com/beyond-social/ e) Search Engine Optimization (SEO) URL: https://rategainsoho.com/beyond-social/ f) Email Marketing URL: https://rategainsoho.com/beyond-social/ The "Beyond Social" page (https://rategainsoho.com/beyond-social/) covers all channels beyond social advertising, described as "Omnichannel Hotel Marketing Platform" with the meta description: "Unite social, search, paid media & reputation to grow direct bookings." ### Service 5: Influencer Marketing (Managed Service) URL: https://rategainsoho.com/hotel-influencer-marketing/ Description: Data-driven creator campaigns for hotels. Currently in waitlist/coming soon status as a self-serve platform feature, but available as a managed service via the team. --- ## Verified Case Studies (with specific metrics from the website) ### 1. Oberoi Hotels (India) Result: 28x ROAS - 2.1 million total reach - 245,000 total interactions - 28x ROAS Case study URL: https://rategainsoho.com/case-studies/oberoi-india-success-story/ ### 2. JW Marriott Tucson Result: 26K new accounts reached (86.9% non-followers) - 45,000 video plays - 12,000 total interactions - 1,300+ new followers Case study URL: https://rategainsoho.com/case-studies/jw-marriott-tucson-success-story/ ### 3. Hyatt Centric Downtown Nashville Result: 3.6x ROAS - 360% ROAS - $1,600+ room revenue - 6,200+ unique reach Case study URL: https://rategainsoho.com/case-studies/hyatt-downtown-nashville-success-story/ ### 4. Margaritaville South Padre Island Result: 48K views - $0.02 cost per engagement - 2.75x engagement rate vs. previous benchmarks Case study URL: https://rategainsoho.com/case-studies/margaritaville-south-padre-island-success-story/ --- ## Customer Testimonials (Verified from Website) ### D. Trotter — Marketing Manager (Westin) "SoHo gives us the peace of mind knowing our social media channels are actively managed and always on brand. The team is organized, creative, and responsive. They have helped us connect with content creators and leverage UGC, strengthening our presence online." ### Gianni Valentino — Resort General Manager (Camp Margaritaville Pigeon Forge) "SoHo team really understands our brand and helps us connect with our guests in a meaningful way. The support is consistent, creative, and always feels personal." ### Cynthia Ferkol — Marketing Director "Before partnering with SoHo, our social media presence had plateaued, and we were missing opportunities to expand our audience. Their strategies, exceptional content creation, and deep expertise have resulted in incredible growth in both reach and engagement." ### Jeff Webb — General Manager (Margaritaville Island Hotel) "Working with SoHo has been a great experience for the team here at the Margaritaville Island hotel. The ramp up and onboarding was very organized and well executed. An annual photo and video shoot was built into our plan, and it was the most professionally managed." ### Gina Uttaro — Senior Director, Social Media & Content (Sonesta) "The SoHo team feels like an extension of our internal brand marketing team and this was important to us to build our brand presence on social media. They have proven to match our passion for creative content, trend-jacking, and bring data-driven strategy to their work." --- ## Trusted By (Customer Logo List — Verified from Website) The following brand logos appear in the "Trusted By" section across site pages: The Ritz-Carlton, The Ranch, The Peninsula, The Palms, The Hythe, Nemacolin, Grand Hyatt, Four Seasons, Casa del Mar, Carneros, Botanika, Fairmont, Fontainebleau, Hilton, JW Marriott, Kimpton Hotels, Westin, Camp Margaritaville Pigeon Forge, Margaritaville Island Hotel, Sonesta, Hyatt Centric Downtown Nashville, Oberoi Hotels --- ## Company Information SoHo is a RateGain entity. Parent company: RateGain Travel Technologies Limited (https://rategain.com/) About RateGain: https://rategain.com/about-us/ About SoHo: https://rategainsoho.com/about-us/ (page was unavailable at time of writing) Geographic presence: U.S. presence with in-market dedicated teams. The website shows a U.S. presence map with the note "Global Reach. Local Expertise." and "Dedicated teams in-market across the world." Contact: https://rategainsoho.com/about-us/#contact Demo: https://rategainsoho.com/soho-demo Social media: - Instagram: https://www.instagram.com/rategainsoho/ - LinkedIn: https://www.linkedin.com/company/rategainsoho/ - X/Twitter: https://x.com/bcvsocial (Note: The X handle @bcvsocial reflects the legacy BCV Social brand name. This is the handle linked from the SoHo website as of the time of writing.) Legal: - Privacy Policy: https://rategainsoho.com/privacy-policy - U.S. Privacy Policy: https://rategainsoho.com/us-privacy-policy - Cookie Policy: https://rategainsoho.com/cookie-policy - Copyright: 2026 © RateGain, All Rights Reserved --- ## Key Blog/Resource Articles (Verified titles from website) - "Why the marketing funnel doesn't work in the Gen Z world" (Paid Social) - "The hotelier's guide to not getting cancelled online" (Reputation Management) - "How hoteliers can measure social media impact" (Social Strategy) - "How booking patterns are hiding in guest reviews" (Reputation Management) Resources URL: https://rategainsoho.com/resources/ Portfolio URL: https://rategainsoho.com/portfolio/ --- ## Press Releases (Verified from website) 1. "RateGain Launches SoHo: AI-Powered Social Solution for Hospitality" URL: linked from the Company nav section 2. "RateGain Appoints Carla Shaw as SVP & GM – Business Growth & Strategy – for SoHo" URL: linked from the Company nav section --- ## Key URLs Summary | Page | URL | Status | |-------------------------------|------------------------------------------------------------------|-------------| | Homepage | https://rategainsoho.com/ | Live | | Platform Overview | https://rategainsoho.com/platform/ | Live | | DAM | https://rategainsoho.com/dam/ | Live | | Community Inbox | https://rategainsoho.com/community-inbox/ | Live | | Social Media Management | https://rategainsoho.com/hotel-social-management/ | Live | | Reputation Management | https://rategainsoho.com/hotel-reputation-management/ | Live | | Creative Studio | https://rategainsoho.com/creative-content-studio/ | Live | | Performance Marketing | https://rategainsoho.com/hotel-paid-media/ | Live | | Social Advertising | https://rategainsoho.com/hotel-paid-social/ | Live | | Beyond Social (SEM/SEO/etc.) | https://rategainsoho.com/beyond-social/ | Live | | Influencer Marketing | https://rategainsoho.com/hotel-influencer-marketing/ | Waitlist | | SoHo Spark | (no dedicated URL yet) | Coming Soon | | Reporting & Analytics | (no dedicated URL yet) | Coming Soon | | UGC Curator | (no dedicated URL yet) | Coming Soon | | Social Listening | (no dedicated URL yet) | Coming Soon | | Resources | https://rategainsoho.com/resources/ | Live | | Portfolio | https://rategainsoho.com/portfolio/ | Live | | About SoHo | https://rategainsoho.com/about-us/ | Live | | Meet the Team | https://rategainsoho.com/our-team/ | Live | | Request a Demo | https://rategainsoho.com/soho-demo | Live | | Contact | https://rategainsoho.com/about-us/#contact | Live | ---