Audit Your Social Media Performance Drivers That Influence Guest Decisions
Backed by Insights From 1000+ Hotel Social Audits
Trusted by 300+ brands globally for our award-winning services
With experience auditing 300+ boutique, luxury, and independent hotels. SoHo doesn’t just evaluate your channels, we detect patterns. Our team identifies consistent strengths, recurring issues, and emerging trends across the industry to give you a precise diagnosis of:
Our Four-Pillar Audit Framework
We follow a structured, four-pillar audit framework to assess your social presence, content performance, competitive landscape, and revenue impact.
Each stage combines qualitative analysis with data-backed insights to deliver a clear, actionable roadmap for optimization and growth.
Comprehensive Platform Presence Assessment
Content Performance 
& Engagement Diagnostics
Competitive Landscape & Market Position Benchmarking
Revenue-Aligned Strategic Recommendations
What’s working
and resonating with guests
What’s not working
and draining visibility or engagement
What to improve
next to drive bookings, brand love, and revenue