SOCIAL FOR HOSPITALITY
The only social platform built for Hospitality
Purpose-built AI for hotels, resorts, and restaurant groups — at a fraction of what generic tools cost per seat.
20% Discount on Annual Pricing
Monthly
Annually
Pricing that scales alongside your portfolios - Hotels don’t run on single-seat workflows. SoHo is built for the collaboration between property teams, regional leaders, agencies, and operators.
Tier 1
Launch Pad
For independent properties starting their social journey
$495 /mo
Billed monthly · per property
Sprout Standard $199/seat — per user
Publishing
- Unified social calendar
- Multi-platform scheduling
- AI copy generation
- FB + Insta native publishing
- Built-in image editor
Community Inbox
- Unified inbox
- AI sentiment detection
- 10 saved reply templates
- 2 sources OTA review integration
AI Tools
- AI Planner
- Social Audit Tool
Tier 2
Lift Off
For growing properties scaling content and guest engagement
$795/mo
Billed monthly · per property
Sprout Pro $299/seat no hospitality AI
Publishing
- Everything in Launch Pad
- Custom approval chains
- 3 networks native publishing
- DAM — 20 GB storage
Community Inbox
- 50 saved reply templates
- 5 sources OTA review integration
- Response time analytics
- CSAT scoring
AI Tools
- AI Planner NEW
- Social Audit Tool NEW
Tier 3
Orbit
For multi-property teams with complex workflows and reviews
$1,395 /mo
Billed monthly · per property
Sprout Advanced $399/seatno hotel focus
Publishing
- Everything in Lift Off
- 4 networks native publishing
- DAM — 50 GB storage
- Asset versioning
Community Inbox
- 100 reply templates
- 10 sources OTA reviews
- Auto escalation workflows
- VIP guest identification
- Spam & bot detection
AI Tools
- AI Planner — full access
- Social + Website Audit
Tier 4
Mission
For enterprise hotel chains and large hospitality groups
$2,395 /mo
Billed monthly · per property
Sprout Enterprise nohospitality specialization
Publishing
- Everything in Orbit
- All networks — unlimited
- DAM — 100 GB storage
- AI image generation
-
Community Inbox
- Unlimited reply templates
- Unlimited OTA review sources
- Crisis alert notifications
- Multi-language support
AI Tools
- AI Planner — unlimited
- Full Social + Website Audit
Pricing that scales alongside your portfolios - Hotels don’t run on single-seat workflows. SoHo is built for the collaboration between property teams, regional leaders, agencies, and operators.
Tier 1
Launch Pad
For independent properties starting their social journey
$4,752 /yr
Billed monthly · per property
Sprout Standard $199/seat — per user
Publishing
- Unified social calendar
- Multi-platform scheduling
- AI copy generation
- FB + Insta native publishing
- Built-in image editor
Community Inbox
- Unified inbox
- AI sentiment detection
- 10 saved reply templates
- 2 sources OTA review integration
AI Tools
- AI Planner
- Social Audit Tool
Tier 2
Lift Off
For growing properties scaling content and guest engagement
$7,632/yr
Billed monthly · per property
Sprout Pro $299/seat no hospitality AI
Publishing
- Everything in Launch Pad
- Custom approval chains
- 3 networks native publishing
- DAM — 20 GB storage
Community Inbox
- 50 saved reply templates
- 5 sources OTA review integration
- Response time analytics
- CSAT scoring
AI Tools
- AI Planner NEW
- Social Audit Tool NEW
Tier 3
Orbit
For multi-property teams with complex workflows and reviews
$13,392 /yr
Billed monthly · per property
Sprout Advanced $399/seatno hotel focus
Publishing
- Everything in Lift Off
- 4 networks native publishing
- DAM — 50 GB storage
- Asset versioning
Community Inbox
- 100 reply templates
- 10 sources OTA reviews
- Auto escalation workflows
- VIP guest identification
- Spam & bot detection
AI Tools
- AI Planner — full access
- Social + Website Audit
Tier 4
Mission
For enterprise hotel chains and large hospitality groups
$22,992 /yr
Billed monthly · per property
Sprout Enterprise nohospitality specialization
Publishing
- Everything in Orbit
- All networks — unlimited
- DAM — 100 GB storage
- AI image generation
-
Community Inbox
- Unlimited reply templates
- Unlimited OTA review sources
- Crisis alert notifications
- Multi-language support
AI Tools
- AI Planner — unlimited
- Full Social + Website Audit
Full feature comparison
| Feature | Launch Pad$495/mo | Lift Off$795/mo | Orbit$1,395/mo | Mission$2,395/mo |
|---|---|---|---|---|
| Publishing | ||||
| Unified social calendar | ✓ | ✓ | ✓ | ✓ |
| Multi-platform scheduling | ✓ | ✓ | ✓ | ✓ |
| Custom approval chains | — | ✓ | ✓ | ✓ |
| Native network publishing | FB + Insta | 3 networks | 4 networks | All networks |
| AI copy generation | ✓ | ✓ | ✓ | ✓ |
| AI image generation | — | — | — | ✓ |
| Content optimization recommendations | ✓ | ✓ | ✓ | ✓ |
| Built-in image editor | ✓ | ✓ | ✓ | ✓ |
| Digital Asset Management | ||||
| Centralized media library | Basic | ✓ | ✓ | ✓ |
| Storage capacity | 10 GB | 20 GB | 50 GB | 100 GB |
| AI-powered tagging & categorization | — | ✓ | ✓ | ✓ |
| Custom metadata fields | Limited | ✓ | ✓ | ✓ |
| Asset versioning | — | ✓ | ✓ | ✓ |
| Asset performance tracking | — | ✓ | ✓ | ✓ |
| Community Inbox | ||||
| Unified inbox (social + OTA reviews) | ✓ | ✓ | ✓ | ✓ |
| AI sentiment detection | ✓ | ✓ | ✓ | ✓ |
| AI-suggested responses | ✓ | ✓ | ✓ | ✓ |
| Saved reply templates | 10 | 50 | 100 | Unlimited |
| OTA review integration | 2 sources | 5 sources | 10 sources | Unlimited |
| SLA tracking & alerts | — | ✓ | ✓ | ✓ |
| Automated escalation workflows | — | — | ✓ | ✓ |
| Response time analytics | — | ✓ | ✓ | ✓ |
| Crisis alert notifications | — | — | ✓ | ✓ |
| Mobile app for inbox management | ✓ | ✓ | ✓ | ✓ |
| VIP guest identification | — | — | ✓ | ✓ |
| Multi-language support | — | — | — | ✓ |
| Spam & bot detection | — | — | ✓ | ✓ |
| AI Tools | ||||
| AI Planner — content & post generation | — | ✓ | ✓ | ✓ |
| Social media audit | — | ✓ | ✓ | ✓ |
| Website audit (AI-powered) | — | — | ✓ | ✓ |
| AI image generation | — | — | — | ✓ |
Enterprise
Running a hotel group or chain?
Custom contracts, white-glove onboarding, dedicated CSM, SSO setup, and SOC 2 compliance on the roadmap. Built to scale across your entire portfolio of properties.
