Sonesta and SoHo: A Strategic Partnership Redefining Hospitality Social Media
Industry veteran Sonesta, the 8th largest hospitality company, is on a mission to elevate its brand awareness, particularly for its flagship brand, […]
Machines Making Hotel Experiences More Personal
The Place for AI in Luxury Hotel Social Media Marketing AI, or Artificial Intelligence, is a branch of computer science that aims […]
AND THE WINNER IS… SoHo CLIENTS!
64th Annual HSMAI Adrian Awards Announced In a year of masks, swabs, and wipes for travelers, there were also tremendous challenges for […]
A Conversation About Diversity, Equity, and Inclusion
SoHo Commitment to Diversity, Equity & Inclusion (DEI) As an organization comprised of both content creators and consumers, we have a responsibility […]
Beyond the Big Three: How to Tap Into the Social Media Ecosystem for your Hotel
In our recent article sharing insights about crafting the right social mix for your hotel, we covered the approach of basing your hotel’s platform […]
Social Media Savvy: Elevating Hospitality Through Authentic Engagement
In today’s world of instant connections and online reputations, luxury hotels must embrace social media as a vital tool for fostering exceptional […]
Facebook Pixel: Its Uses and Benefits, Explained
In social media’s ever-changing landscape of trends, features, and rollouts, businesses need every advantage they can get. But when you’re constantly bombarded […]
The Personal Touch: Importance of Customer Service on Social Media
As you’ve surely noticed, customer service has made its way to social media. And, the vast majority of today’s consumers have communicated […]
