Measuring Social ROI Beyond Likes and Followers
JW Marriott Vancouver. Photo by SoHo. For years, social media success has been measured by numbers that are easy to collect. Followers. […]
Why Hospitality Needs Hospitality-Specific Social Technology
The Peninsula Chicago. Photo by SoHo. Most social media platforms were built to solve a universal problem. Publish content. Respond to messages. […]
Why Every Hotel Needs a Unified Social Inbox
Casa del Mar. Photo by SoHo. A guest sends a message on Instagram asking about late checkout. Another leaves a Facebook comment […]
The Future of Hospitality Marketing Starts with Social
The St. Regis Maldives Vommuli Resort. Photo by SoHo. For decades, hotel marketing followed a familiar playbook. Advertise. Drive traffic. Generate bookings. […]
The Hidden Revenue Engine: Why Community Management Matters
Four Seasons Resort Scottsdale. Photo by SoHo. When most people think about community management, they picture someone responding to comments on Facebook […]
How AI is Changing the Way Travelers Choose Hotels
Four Seasons Resort and Residences Jackson Hole. Photo by SoHo. Travel has always been driven by recommendations. For decades, those recommendations came […]
The Hospitality Demand Journey: From Discovery to Direct Booking
Fontainebleau Miami Beach. Photo by SoHo. For years, hotel marketing has been measured by one outcome: bookings. Website traffic. Conversion rates. Cost […]
Social is the New Search: Why Hotels Need to Rethink Guest Discovery
Casa Marina. Photo by SoHo. For years, hotel marketing has been built around a familiar formula: optimize for Google, invest in paid […]
Social Media Management Platforms: The Secret Behind Hotels That Win on Social
Walk into any hotel marketing office today and you’ll probably see the same thing. One marketer is trying to approve next month’s […]
What Hotels Need to Do Before AI Changes Travel Planning Forever
Travel planning is changing. Not long ago, travelers searched Google using keywords like “best hotels in Paris” or “luxury resorts in Bali.” […]
Love It or Leave It: Current Trends We Love & Hate
It’s summer 2014. The #ALSIceBucketChallenge has gripped the social media world and you’re seeing videos left and right of eager participants dumping […]
