Gen Z Booking Habits Hotels Can’t Ignore
The new guest—the Gen Z traveler—isn’t just searching for comfort; they’re looking for connection. And for independent hotels without the backing of […]
The Hotelier’s Guide to Not Getting Cancelled Online
The silent killer of bookings? Your message inbox. You might have the infinity pool. The bespoke spa treatments. The rooftop views that […]
How Booking Patterns Are Hiding In Your Guest Reviews
Luxury is felt—on screens, in stories, and in subtle signals—smart hoteliers understand that experience is everything. But what separates the good from […]
Beyond Vanity Metrics: How Hoteliers Can Measure Social Media Impact
Social media has become a powerful tool for hotels to engage with guests, showcase their brand, and drive bookings. However, many hoteliers […]
Why the Marketing Funnel Doesn’t Work in the Gen Z World
Luxury travel marketing used to be a perfectly folded napkin: elegant, precise, and expected. Think polished brand videos, dreamy landing pages, and […]
