Love It or Leave It: Current Trends We Love & Hate
It’s summer 2014. The #ALSIceBucketChallenge has gripped the social media world and you’re seeing videos left and right of eager participants dumping […]
Urban Market Recovery: 6 Keys to Maximizing the Rebound for City Hotels
The first markets to rebound after the pandemic-related shutdowns were warm weather states and vacation destinations near urban centers. These were the […]
Utilizing Social Media to Power Spring Bookings & Secure Future ROI
With ongoing vaccination rollouts and warmer temperatures quickly approaching, many consumers are becoming energized to travel once again. Evolving online sentiment and […]
Content that Will Drive Social Media Engagement for Hotels in the Post-COVID 19 World
Today, more people are home than ever before; so, it’s not surprising that social media usage is up significantly. As in 50% […]
Social Media Decisions That Can Help Your Guests Come Back
Another Summit, another virtual Platform, yet another discussion on the impact of the ongoing pandemic which has placed the world’s largest democracy […]
How to Approach Social Media During COVID-19
As a hospitality marketer, it can be daunting to think about how to communicate to your guests during the COVID-19 pandemic. Where […]
Evolving Social Media Landscape During COVID19
As the COVID-19 pandemic has affected our daily lives, it has also affected how we use social media. For instance, Facebook has […]
Vertical Video is Taking Over Social Media
IGTV Changes the Way Users Interact With Visual Content In less than a decade, Instagram has grown into a global community of […]
A Day in the Life of a SoHo Intern
This summer, we welcomed 16 interns to SoHo. With roles ranging from client services to monitoring to design, each intern was able […]
SoHo Top Trips of 2017: And Why They Should Be on Your List
Whether it’s discovering a charming city tucked into the summery climate of South Carolina or trekking up an island volcano for a […]
Big Changes For Instagram
It’s so close you can practically touch it. With the introduction of a handful of new key features, everyone’s favorite photo app […]
Gifts of Experience
A Curated List for Travel Lovers There are people in your life–friends, family members and colleagues–who just don’t fit the typical Holiday […]
