LGBTQ+ Representation in Hospitality
Building Authentic Inclusivity in Hotel Social Media Programs It’s Pride Month and around the world, the celebrations are in full gear. Cities […]
Going Global: How We Translated Local Learnings to Global Social Strategy
In a global business like hospitality, it’s common to serve clients on multiple continents. For us at SoHo, our focus was on […]
How to Build Your Hotel’s Luxury Influencer Strategy
Brand spending on influencer marketing is up 34% this year, rising to $3.7 billion. That figure is only increasing: By 2023, brands will […]
Extended Reality: A New Dimension to Hospitality’s Social Presence
The Value in Fostering Connections Through Extended Reality Content Creation Virtual: A term we’ve all come close to know within the past year. […]
Hospitality Social Media Marketing During A Crisis
According to a survey of more than 25,000 consumers in 30 markets, Facebook and Instagram saw a 40% increase in usage during […]
A Peek Into Social Media Monitoring
The rise of digital tools and social media has created a customer service experience of its own, influencing the way consumers view […]
Ten Social Media Tips & Tricks
Who doesn’t love a time-hacking, content-enhancing tip or trick? At SoHo, we’ve picked up a lot of them along the way that […]
What is a Micro-Influencer and Why are they Important?
It’s an influencer’s world and we’re just living in it—or so it seems. In the social media industry, the buzz of influencer […]
